Marketing
Posted in "Marketing"
Communications

10 Questions To Ask Yourself About Patient Outreach

5 Sep, 2017

The key to successful patient outreach campaign is to really understand your audience. Take the time to do some research, put a roadmap together, and plan how to execute this campaign to gain the best possible results. We’ve put a list of questions together to help get you started on piecing that plan together. Below you will find a list of 10 questions that you and/or your team should ask yourself to get the planning process started.

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Communications

Marketing to HME Payers

30 Aug, 2016

5 tips to build a value-based relationship game plan

The shift to an outcomes-based model of business you have been reading about for years is real and is finally occurring. We have watched it at the state level in places such as Texas and Tennessee with service-level contracts for specific regions. We also see it at the payer level with programs such as Aim Specialty Health, which focuses more on usage and proving efficacy.

Conversations with payers frequently include discussions about outcomes, yet the term “outcome” by itself is generic and might not mean much if you have not been specifically affected in your organization—or perhaps it means everything because you have been affected. In either case, your approach, preparation and continued engagement with payers are what continue to add meaning to the term “outcomes.” Stated more simply: an outcomes-based model requires having a value-based relationship with your payer.

Preparing yourself for value-based relationships with your payers is something that every company can do, regardless of size or service area. So, what does this mean to you and what can you do about it? Following are five tips to jump-start your payer relationship game plan.

Click here to read the rest of our detailed article published by Home Care Magazine.

Marketing

Redefine Sales Commissions in Your Business

22 Jul, 2016

Designing a bonus program for a health care business is no simple task. Once you’ve created a model that makes both you (and your sales team!) comfortable, moving to the implementation phase of a new “Commission Plan” for your organization can present a separate set of challenges.

Below is our advice on both isolating and becoming successful  at both designing and implementing change in your business…

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Marketing

The Story Behind Black Friday

27 Nov, 2015

Have you ever wondered how the term Black Friday came to represent one of the biggest shopping days in the U.S.? It’s worth taking a peak at the history of the name, how it came about, and, most importantly, how healthcare providers are starting to take advantage of this seasonal retail event. Read More